Services : Promotional Strategy
Analyzing, designing and implementing creative promotional activities to improve product’s image shifting and positioning.
- Execution and coordination of human and material resources
- Design and acquisition of Gimmicks.
- Measurement of the performance in each activity
· DISTRIBUTION CHANNELS
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Advising and implementing promotional plans for product’s sales with: wholesalers, retailers, super markets, shopping malls, among others. Achieving specific targets.
Services:
- Market research of brand’s perception in each channel.
- Development of promotional plans.
- Negotiations with each particular channel.
- Execution of promotional plans, coordinating and integrating, human and material resources
- Performance results of each promotion .
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· RAFFLES
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Creative and strategic lay out, focused on client’s needs, achieving the cost-benefit that will motivate final consumers to acquire products, obtaining the purchase frequency expected.
Services:
- National and local raffle execution.
- Graphic design and implementation of creative concept.
- Creation of POP materials.
- Administration and cancellation of government’s permits.
- Prize’s delivery
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· SAMPLINGS
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- Design of strategic plans according to customer needs
- Selection of people influx center or socio-demographics zones, according to people affluence and adequate to brand’s target.
- Integration of material and human elements.
- Performance evaluation of promotional plan.
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· VENDERS AND PROMOTERS
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- Recruitment and selection of venders and promoters.
- Working manuals elaboration
- Personnel training
- Executive reports elaboration
- Competence and consumer information
- General plan’s evaluation
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· TRAINING
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To our personnel, according to the strategy of each promotion and clients needs to achieve productivity goals (venders, supervisors, promoters, hostess, among others).
- Customer service.
- Services techniques and sales closure.
- Product’s knowledge and shelf management.
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· DIRECT MAIL
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Contact with specific, predetermined groups, through designed deliveries in hopes of achieving maximum efficiency.
- Sales
- Promotions
- Samplings
Services:
- Data base elaboration and design
- Material design
- Deliveries
- Responses record
- Consequences analysis
- Follow up
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· TELEMARKETING
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Contact with actual and potential costumers, taking care of:
- Sales
- Market research
- Service's evaluation
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· MARKETING 1 TO 1
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A combination of techniques and activities that allows a better contact with our consumers.
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· SPECIAL EVENTS
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Creation of new concepts to get the brands positioned in the final consumers mind.
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· MODELS
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APP have the adequate personnel profile for brands.
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