Services : Strategic Planning
Analysis and creation of innovative plans that will be supported by researching tools to offer the necessary elements which will bring us to take adequate and successful decisions.
· MARKETING RESEARCH
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Quantitative
Specific topic tendencies represented through numeric data with interest groups: consumers, suppliers, competitors, among others. This research will have an statistic vision of quantitative and concrete data.
Methods:
- Personal opinion poll
- Telephonic opinion poll
- Electronic opinion poll
Qualitative
This research looks for determine consumers behavior features, knowing their preferences, attitudes and all the qualitative data to obtain consumer’s expectatives about the product, service and others.
Methods:
- Personal interview
- Focus group
- Observation
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· DESIGN AND PLAN´S CREATION
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Setting up and elaboration of strategic plan based on results’ analysis in the investigation methods or information given by the client, focused in brand’s/product’s needs, searching for high profitability results.
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